Team

Founding team

Finance, diamonds, operations and engineering.

Andrew Rothaus

Finance

Andrew is an entrepreneur who has founded science-based consumer companies and won the Harvard Business School New Venture Competition. He previously led derivatives trading at a large commercial bank. He graduated summa cum laude from Yale and earned his MBA at Harvard Business School in 2018.

[LinkedIn link]

William Kung

Diamonds

William is a fancy colored diamond specialist in his family's multi-generation diamond business, [company name]. He has founded several diamond companies and has deep experience in diamond and jewelry production.

[LinkedIn link]

Jeffrey Petrosillo

Operations and partnerships

Jeffrey is a digital strategist with more than 15 years in e-commerce, user experience and customer acquisition, including work for Pierre Fabre Group and L'Occitane en Provence.

[LinkedIn link]

Ali Memon

Development

Ali is CEO of Crescentic Digital and has more than 20 years of e-commerce experience, leading technology and operations for global e-commerce brands.

[LinkedIn link]